Kastamonu Sweet Day Event in St. Petersburg

On July 31, the second day of the "Kastamonu Sweet Day"* event took place in St. Petersburg, focusing on laminate flooring — a material that remains one of the most popular choices for both residential and commercial spaces.

Celebrating Laminate in the Heart of St. Petersburg

St. Petersburg is renowned for its unique architecture, and many of its residents aim to reflect the city’s charm in their interiors. Locals often choose materials that embody the city’s essence — sophistication, rich textures, and attention to detail. Laminated flooring from Floorpan and La Moena brands perfectly complements St. Petersburg’s architectural style and aesthetic. Residents value a harmonious blend of comfort and elegance, modernity, and history, while balancing beauty and practicality in their interiors.

Kastamonu’s laminate flooring, known for its durability, is ideally suited for various conditions, including the high humidity typical of the Northwestern region.

"St. Petersburg, as a center of cultural heritage and a source of inspiration, has become the perfect platform for hosting our traditional event, 'Kastamonu Sweet Day*.' This city, with its unique atmosphere where history meets modernity, perfectly reflects the spirit of innovation we aim to bring to interior design across Russia. Inspired by the architecture of St. Petersburg and current industry trends, we share solutions with our partners that not only follow fashion trends but also aim to stay ahead of them," said Olga Klyueva, Head of Marketing at Kastamonu Russia.

Expert Speakers and Industry Insights

The event featured presentations by industry experts, including Ekaterina Alekseeva from Schattdecor. As a guest speaker, Alekseeva highlighted biomimicry as one of the most significant trends in interior design — drawing inspiration from natural forms, shades, and textures. Laminate flooring was recognized as an ideal solution for this trend, as it can replicate a variety of wood species, with oak, pine, and walnut being the most popular designs.

Another notable speaker was Olga Kachanova, a blogger and host of the YouTube channel "How Others Live." The media expert discussed current preferences among St. Petersburg residents in home renovation and interior design. According to her, locals increasingly favor natural textures and personalized solutions that reflect the homeowner’s personality and inner world in their living spaces.

A Platform for Exchange and Inspiration

The second day of "Kastamonu Sweet Day"* provided a fantastic opportunity for professionals to discuss the latest trends in laminate flooring and explore how these materials can help create sustainable, functional, and stylish interiors that remain relevant all year round.

About Kastamonu Entegre

Kastamonu Entegre was established in 1969 as part of the Hayat Holding Group. The company specializes in the production of wood-based panels, MDF, particleboards, laminated flooring, door panels, and high-gloss panels. Kastamonu Entegre's consolidated turnover amounts to $1.3 billion, with an annual production capacity of 6.5 million m³ of wood-based panels and 70 million m² of laminated flooring.

Founded in 1937, Hayat Holding, which includes Kastamonu Entegre, consists of 41 companies operating across various industries. Its portfolio includes prominent brands such as Papia, Familia, Bingo, and Molfix.

Kastamonu Entegre operates 18 facilities across 7 countries: Turkey, Russia, Italy, Romania, Bulgaria, Bosnia and Herzegovina, and the USA. The company ranks 4th globally and 3rd in Europe among the largest manufacturers in the wood processing industry. In the Russian market, Kastamonu has earned the title of No. 1 Manufacturer in Russia for laminated flooring and MDF in the "production capacity" category.